A picture of Alex Fox standing in front of oddly short doors at a historic inn in Lanesboro, MN.

Hi there! I’m Alex Fox, a product designer who likes to challenge assumptions and wade through ambiguity on the way to creating more clarity.

Over the past several years, I’ve helped 20 clients take their product idea to the next level. I’ve worked with startups and small businesses as they explored how to leverage technology to solve tough problems, scale their impact, improve employee experience, and reach a wider audience.

When I'm away from the screens, I'm likely attempting a new pollinator garden project, reading the latest fiction or nonfiction book, or taking my two dogs for a walk in the woods.

🎉 Hype

Alex is one of the few people I know who can take copious feedback from multiple conflicting sources and somehow still manage to design a product that is approachable, cohesive, and user-centric. She has a gift for finding the signal through the noise and helping identify useful constraints as a product evolves. As an engineer I was lucky to have Alex in my corner: we were able to strategize on everything from the technical implications of one solution vs the usability impact of another, to the long-term implications of UX-implied data modeling. More than anything: Alex wants to help you identify what the product really needs. She asks tough questions with compassion, will hold you to your own goals, and can help you turn shifting sands to solid foundations.
- Hillary Manning, Technical Lead & former co-worker
Alex is the most talented UX designer that I have worked with. Her deep curiousity about users, and her passion for making their tools more intuitive, always increased the value of our products we worked on.

Alex is able to expertly hold and balance the tension between the the ideal and the real. She can conceptualize and design a stunning, fully-featured solution as long term goal, and then tease out and prioritize the most useful elements of that solution for an elegant and useful step forward, within the given time and resource constraints.

She is thoughtful and opinionated about big picture goals, yet flexible and collaboration-oriented. It was a joy to work with her, and I look forward to opportunities to work together again in the future.
- Lisa Mabley, Senior Software Engineer & former co-worker
The quality of her work made my job easy - the level of organization in the Firgma files, the intuitiveness of the designs, and the active communication between us made implementing her work in our code a breeze. But Alex was more than just a UX designer. Her active role in product management, testing, and actively listening and learning from the tech team made for a flywheel of improvement that made working with her get only better and better with time. Alex was everything a coder wants from their UX designer and more.
- Luke Peña, Web Developer & former co-worker